ActronAir Builder’s Appreciation Event 2021

ActronAir hosts an annual event to celebrate the builders who sell our products as we are a major manufacturer and do not sell to end users. The brief was to design and create a full day and night event’s collateral that had met this year’s vibe which was “kitschy but premium”.

The event was split into two halves; the first half being the kitschy half – a day at the races with a punter’s challenge. The second half was the official dinner and award ceremony that followed a premium and classy theme.

This event required a great deal of collateral and admin work in terms of RSVPs so I found RSVPify which allowed the event’s coordinator to manage the RSVPs while I designed the initial email invite and invite landing page. I came up with a fun, kitschy theme that remained premium with pops of colour to represent the jockey’s jerseys. This branding allowed me to create an event logo, and the remaining collateral.

Part one: Kitschy day at the races.

As there was a Punter’s Challenge, teams had to be created along with a scoreboard. I created oversized name tag stickers that had a gold and black theme and in addition, I created colourful team stickers to place onto the name tag stickers separately (this was separated as RSVPs were coming in till the day before which was not ideal but out of my control). Each team was named after a famous Australian racehorse and was assigned a colour.

For the scoreboard, I created a faux racetrack and team horse markers for the facilitators to show where each team was at the end of each race.

Initially we had planned for extra collateral such as a team chart and a seating plan but due to the nature of getting RSVPs late and print production times, it was decided that we focus on other deliverables such as betting cards and table cards for each team that showcased the day menu and Punter Challenge rules.

Part two: Dinner at the Big Barn.

The dinner had a premium and classy theme which focused on black and gold theming. I created table place cards for each guest, menu/program for each table, builder awards, opening event video, AV video holding slides.

Total collateral created: invite, landing page, digital agendas (combined, solo day/evening), name stickers, team stickers, scoreboard, team markers, table cards, betting cards, menu/program, table place cards, builder awards, opening event video, AV video holding slides.

The night was such a huge success that the company is planning on rolling out the event across to other states.

I learned a lot of important things from bringing this event from concept to finish and formulated a post-project document to help for future major events and projects that I’ll be the lead for.