![mock-up-screen.jpg](https://images.squarespace-cdn.com/content/v1/5d80f907f05e495f45f2b0fb/1623665427729-7X3H4OSLAYGEGB2QLNHQ/mock-up-screen.jpg)
![iPhone_2.jpg](https://images.squarespace-cdn.com/content/v1/5d80f907f05e495f45f2b0fb/1623665427214-X2KCLFWGVQY2DBJ2S1AQ/iPhone_2.jpg)
![iPhone_3.jpg](https://images.squarespace-cdn.com/content/v1/5d80f907f05e495f45f2b0fb/1623665438945-0KS8CBQ7E1U8PIKJQCR3/iPhone_3.jpg)
![Roll-Up-3.jpg](https://images.squarespace-cdn.com/content/v1/5d80f907f05e495f45f2b0fb/1623665452415-IS9VUY1IDOT7L2IWSFVG/Roll-Up-3.jpg)
![Macbook-Long-Scroll-Mockup.jpg](https://images.squarespace-cdn.com/content/v1/5d80f907f05e495f45f2b0fb/1623665479893-B1JP0F28LF5F9M0YYFZX/Macbook-Long-Scroll-Mockup.jpg)
![image-011.jpg](https://images.squarespace-cdn.com/content/v1/5d80f907f05e495f45f2b0fb/1623665929388-O65VIAT5DOQNFMRZDZQS/image-011.jpg)
![image-013.jpg](https://images.squarespace-cdn.com/content/v1/5d80f907f05e495f45f2b0fb/1623665929877-1X51DVTM94FMGYDXYC1N/image-013.jpg)
![image-017.jpg](https://images.squarespace-cdn.com/content/v1/5d80f907f05e495f45f2b0fb/1623665930333-9ZQMQ2WWEJ7TVJ2UG8GB/image-017.jpg)
![image-019.png](https://images.squarespace-cdn.com/content/v1/5d80f907f05e495f45f2b0fb/1623665942738-OAMX8PQVBUU5JA2BZ34A/image-019.png)
![image-030.png](https://images.squarespace-cdn.com/content/v1/5d80f907f05e495f45f2b0fb/1623665940414-L3QWC0L0FAZ6FVOMIRYL/image-030.png)
Parramatta eels blue & gold festival 2021
Parramatta Eels were throwing the annual Bue & Gold Festival or their members and as ActronAir are major sponsors, we were invited to participate. Following discussion with the marketing team, we decided that a competition that started with event goers exposing themselves to our brand would best.
I was to create collateral that fell in line with Parramatta Eels’ and ActronAir’s brand identity. The competition winner was to win a signed 2021 jersey by entering via scanning a QR code at the festival (this was printed on all collateral) which led them to the landing page seeking their details and a 25 words prompt. ActronAir had partnered with BLINK Republic who organised a photobooth where fans could get a polaroid taken with an ex-Parramatta Eels player at our marquee. so I liaised with them to create the polaroid frame, media wall.
Total collateral created includes: Flyers, posters, multiple design pull-up banners, polaroid frame, photobooth media wall, social posts, landing page, eDM (follow-up correspondence to pitch the partnership member offer).
The end results were great: 486 engaged with ActionAir, 162 images processed during 2 hours, 83 shared instantly(some shared multiple times) and 62 unique email addresses collected.